In today’s fast life every person wants to be their own boss & approx 60% people wants to start their own business. Imagine a user who wants to start a business and started searching about a particular brand like a small café business & when you think about business the first thing that comes in mind is the brand identity in other word a logo or a symbol which will describe your brand identity & it’s value.
So the First question is what is Logo?
A logo is a graphical symbol designed to identify an organization, Logos are indented to be recognizable & distinctive they are meant to visually communicate the unique identity of the organization & what they represent.
A logo is an essential part of any organization or business branding, as it is the first point of communication for most of the users. Make sure that when you create a logo, it represents the identity of the brand & connect with the users.
Different aspects which we keep in mind designing a perfect business logo.
To design a perfect business logo we always have to keep the below aspects in mind.
- A logo should identify the role & the information about your organization, it should communicates the industry in which you exist & what kind of services you provide
- Your logo should build brand recognition it should leave a visual impact that remind the user about the organization.
- Your logo should stand out from the competitors. It should make a unique mark that differentiates you from the others.
- The first impression matters so your logo should be eye catchy.
Many time logos are also defined by the context in which the logo is used. It should context to the relevant product & link people with each other.
Your logo should provide an easy way for your users, which make sense in the relevant context.
- Clean & Simple
These five characteristics make a logo in a split second recognizable, and guarantee that when buyers take a glance at it, they’ll associate with your organization.
Clean & Simple
History proves that many of the top organization logos are clean & simple. Clean & Simple logo can make a visual association with a business which helps your users to keep your brand in mind.
Simple design is not just about leaving blank spaces; it has to improve the overall effectiveness & visibility of the logo. Clean and simple designs will make it more users friendly and easy to understand.
It’s a famous say “Simplicity is the best policy” which indicates that if we keep our creation simple so it will attract more to others.
The well decorated and highly vibrant designs will not much attract the users because through the simplicity they will get to know the worth of creation.
Clean “Logo” will help to identify the logic behind the initiation of work, which describes it well in front of the audience.
Hidden means leave a great impact once get disclosed by the people. The logos which we see in our day to day life, attracts us a lot…
Would like to tell the reason that why suddenly we stops and start looking at them “Quoting an example like….while Walking, driving, sitting outside “ because we try to understand the reason of creation and what exactly the logo is trying to express to the people.
It’s an Art of pictures, colors, and thoughts all together to attain the meaning on its existence. If we don’t get the meaning of existence on the created things, so it will not give justice to the designing and creativity.
If people were able to recognize the logo well then it will be memorable to us for a good span of time and simultaneously we will remember the meaning of the same.
Being “Ageless” says that it cannot be defined to gauge. Similarly the “Logo” will play the role of a young teenager in his shows despite being much older.
The impact needs to be so dense and deep in the mind of the people that if they close their eyes despite that they could feel the modifications and meaning… If we denote something as “ageless” means it is by default memorable and highly intense on its existence. The logo should be created keeping one thing in mind that it should full fill the requirements of upcoming generations through its presence in the world…
Higher level of emotional intelligence helps people to adapt to new changes easily similarly the creation of the logo must be adaptable in nature to bring out the exact invention of the same.
Adaptability indicates the flexibility of a particular thing as per the defined task. It should be flexible enough to portray the meaning and its worth to the users.
The logo should be significant enough to describe it in one go after watching. The logic behind designing the logo must be clear to the audience and it should contain the correct and accurate explanation over it.
If we more focus on the designing and keep on putting efforts to the look all together then we need to think over the relevance too while designing it.
The designing will also be done considering the brand requirements. It should get synchronized with the brand and theme both.